Job Title

Executive/Sr. Executive -Marketing

Department / Division

Marketing

External Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)

·         Agencies – Event Management

·         Government/ regulatory bodies

·         Retailers

·         Sponsors 

Minimum Qualification

(i.e education, training etc.)

·         Graduate, MBA (Marketing)

Minimum Experience

·         2-4 years of experience in retail industry; marketing experience is preferred

Special Skills/Attributes

(required for performing the job effectively)

·         Knowledge of Advertising and PR concepts

·         Knowledge of brand building

·         Knowledge of pricing / budgeting 

Overall Purpose/Objective

Of the job

Responsible for creating a brand imagery and communication guideline including creatives, logo, brand positioning etc

Key Responsibilities

(List major responsibilities, that you have,  to achieve the key objectives)

·         Assist in planning the PR and advertising operations to enhance the image of the Centre(Mall)  by ensuring regular advertising using all possible media as well as good coverage  of various events/ occasions/ initiatives, etc

·         Manage events planning by giving ideas for events to be conducted, evaluate the ideas with the Manager on various parameters of budget required, PR mileage, terms of sponsorship and execution

·         Identifying the event execution/ management, creative agency, online advertising agency etc. and support the Managers in empanelment of the same

·         Monitor all the activities of the agency on a regular basis to track their activities and adherence to the timelines

·         Effective use of various social networking sites  (Facebook, Twitter, Instagram, YouTube etc.) maintaining a connect with select target audience and for promotion of various initiatives of the Centre

·         Support the marketing branding efforts for specified number of retailers and also support the smooth execution of the retailer events

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