Job Title

Asst. Manager Events

Department / Division

Marketing

External Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)

• Event agency
• PR agency
• Creative agency
• Socialites, Retailers, Vendors.

Minimum Qualification

(i.e education, training etc.)

Graduate or MBA in Marketing

Minimum Experience

• Around 3-5 years

Special Skills/Attributes

(required for performing the job effectively)

• Negotiation & Creative skills
• Ability to conceptualize and implement new activities
• Monitor number crunching activity
• Customer Service / Brand management
• Communication - Oral and writing skills
• Media Planning acumen

Overall Purpose/Objective

Of the job

Responsible for developing, planning and effectively executing of all mall events (non-revenue generating) in the mall in order to enhance consumption, increase footfalls and gain media mileage

Key Responsibilities

(List major responsibilities, that you have,  to achieve the key objectives)

• Develop ideas for events based on determination of target groups to be focused on, festivals/ seasonality, successful events in the past, customer expectations etc.
• Obtain inputs from the creative/other Event agencies on the new events that can be conducted at the mall.
• Evaluate all ideas on parameters such as feasibility in terms of sponsorship and execution, budget required, PR mileage that can be obtained, increase in footfalls/Sales at retailer stores that can be achieved etc.
• Develop an annual events calendar of events
• Design/ develop joint events with retailers, assess the benefit that can be derived from such events  (for the mall/customers/ retailers) and conduct the events if approved by Centre Director
• Develop ideas for CSR/ NGO related events and obtain approval for the same

• Identify event execution/ management, creative agency, online advertising agency etc. and obtain commercial estimates from them
• Provide the concept and objective of the event, brand guidelines, target group details, cost estimate, layout of the advertising campaign etc.  to the creative agency
• Identify sponsors for the various mall events , interact with them to explain the concept, objective and target group of the event and finalize sponsorship deals
• Obtain the necessary permissions/ licenses from the Traffic Police, Municipal Corporation, Police Department  and any other relevant government/ regulatory body
• Ensure tracking of  the expenses/ spend on the events and any deviation from the budget on a regular basis