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Job Title
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Manager – Marketing
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Department / Division
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Marketing
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External Interface
(Enlist external agencies/authorities that you are required to deal with while discharging your duty)
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- PR/ Advertising agencies
- Digital Marketing platforms
- Influencers / Bloggers
- Vendors
- Retailers / Brand Marketing team
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Minimum Qualification
(i.e education, training etc.)
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- Bachelor’s degree in marketing or related field: A degree in Marketing, Communications, or a related field is preferred, with a strong understanding of marketing principles and practices.
- 6+ years of experience in digital marketing leadership: Proven experience in leading digital marketing teams and developing and executing successful digital marketing strategies.
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Minimum Experience
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- Strong understanding of digital marketing channels: In-depth knowledge of digital marketing channels, including social media, email, search engine marketing, and online advertising.
- Excellent leadership, communication, and analytical skills: Strong leadership and communication skills, with the ability to motivate and inspire teams, and excellent analytical skills to interpret data and inform marketing decisions.
- Proficiency in digital marketing tools and software: Familiarity with digital marketing tools and software, including social media management platforms, email marketing software, and analytics tools.
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Special Skills/Attributes
(required for performing the job effectively)
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- Excellent communication and content creation skills
- Ability to work in a fast-paced environment
- Adaptability and willingness to learn new technologies
- Creativity and innovative thinking
- Ability to multitask and prioritize tasks
- Knowledge of digital marketing trends and best practices
- Familiarity with digital marketing tools and software (e.g. Google Analytics, Adobe Creative Cloud)
- Understanding of SEO principles and strategies
- Experience with social media advertising and paid search campaigns
- Data-driven decision making
- Strong project management skills
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Overall Purpose/Objective
Of the job
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· Responsible for the overall Digital Marketing portfolio for Phoenix Marketcity Pune, brand building of the Centre by ensuring effective and comprehensive social media management.
· Experience in mall marketing or retail industry
· Certification in digital marketing
· Knowledge of data analytics and reporting tools
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Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)
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- Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans that align with business goals, leveraging channels like social media, email, and search engine marketing.
- Manage social media, email, and content marketing: Develop and curate content for social media and email campaigns, ensuring consistent branding and messaging across all digital platforms.
- Oversee SEO, SEM, and online advertising: Manage search engine optimization efforts, develop and execute search engine marketing campaigns, and oversee online advertising initiatives to drive website traffic and conversions.
- Analyse digital metrics and optimize campaigns: Track key performance indicators, analyse data to identify trends and opportunities, and adjust digital marketing strategies to optimize results and improve ROI.
- Collaborate with cross-functional teams: Work closely with internal stakeholders, including marketing, and creative teams, to ensure alignment and maximize impact of digital marketing initiatives.
- Stay updated with industry trends and best practices: Continuously monitor industry developments, emerging trends, and best practices in digital marketing to ensure the team remains competitive and innovative.
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